MagnaTech Shares Their Experience With Sabre Profiles

by Rebecca Robinson

Sabre Profiles

Sabre Profiles allows you to have a flexible profile management system that is unique to your business. The APIs we make available let you store, manage and access customer data. It easily integrates with your third party systems and tools and ensures the data is synced between systems.

MagnaTech, a Sabre authorized Third Party Developer, has recently implemented Sabre Profiles. Some of the most valuable features for them were the Profile Index number and the data mapping capabilities. It allowed MagnaTech to streamline their processes, saving them time and improving their ability to implement customers.

The Profile Index number is the key which allows profile data stored in Sabre Profiles to link to data in other systems. The Profile Index is also stored in the PNR, connecting individual transactions to profile data.

Data mapping is also critical to ensure data is correctly synchronized between your system and Sabre Profiles. Data mapping is easy with Sabre Profiles. There is no need to know GDS formats. It’s a pure data to data mapping exercise. For example, you can map name to name, email to email, phone number to phone number. Not only do you not need to know GDS formats, but you also don’t need to worry about how the data gets into the GDS. You set up the mapping, and Sabre Profiles does the rest.

We asked Paul Gioia, Vice President of Operations for MagnaTech about their experience moving from Sabre STARS to Sabre Profiles.

How was your migration to Sabre Profiles?

“We had a few problems when we were on Sabre STARS and eventually had to develop a complicated workaround that is extremely lengthy to implement and difficult to maintain and support. Sabre Profiles has virtually eliminated the problems we had and has drastically cut down on the number hours used both to implement and support our products.”

Which features were the most valuable for you?

“The feature with the most impact for us is the Profile Index Number. The ability to know which profile was copied to the PNR (by doing a *PI, which displays the Profile Index number) has eliminated the number of hours it currently takes to run a script on each Sabre STAR to effectively reproduce this capability. This decrease in implementation time effectively increases the number of agencies we can implement on a weekly basis.”

What about mapping the data back to yours system, how was that process?

“With Sabre Profiles, we can import unused tickets from a new agency and easily add those tickets to profiles right from the implementation process. An agency can be implemented in a fraction of the time, tickets can be added to profiles from day one, and our support issues on tickets that could not be written to a profile are no longer occurring. Overall, the amount of time it takes to harvest the profile index (*PI) and write ticket information in Sabre Profiles is considerably less than with Sabre STARs. This improvement may seem fractional, but when dealing with unused tickets in the millions, the amount of processing time saved is huge!”

To learn more about profiles, visit the Sabre Profiles page.

Also, join us at TTX May 4-7. We are hosting a class on May 7th called “Integration with Sabre Profiles.” This will give you the chance to learn more about Sabre Profiles, why it makes sense to deploy this powerful product, and how to successfully integrate it into your applications. You will have the opportunity to talk to the Sabre Profiles team, as well as other customers who have successfully deployed the product.

About Rebecca Robinson

Rebecca Robinson is the Sabre Profiles Marketing Manager.

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