How to develop a neat travel portal

by Chris Apaliski

GIATA-GUEST-BLOG

The following blog is a guest post via GIATA, one of our sponsors for Destination Hack: Singapore. We’re very happy to have them on board and hope you enjoy learning more about their services and insight into how you can utilize their technology at our hackathon.

 

Establishing a travel portal is tough. After you have successfully developed the website and contracted to several different hotel providers, you might realize that a lot of hotels are duplicated and their description differ in terms of structure and style. But after all, having a uniform and well-structured hotel database when running a multi-supplier strategy is the key to a user-friendly travel portal and increases your portal’s conversion rate and income significantly. A portal, which will allow the customer to have a convenient booking experience is a portal that he will visit again.On the other hand, de-duping the entire hotel portfolio of each supplier yourself is tremendously time-consuming and expensive, and so is standardizing the descriptions for all hotels.

This is where GIATA can help you. Basically, these problems that occur to every company in the travel industry have been taken care of and the result is only waiting for you to use it.

The mapping service GIATA MultiCodes, for example, is a de-duplicated hotel database based on a unique hotel identifier, the GIATA ID. Assigned to this ID are numerous hotel codes from hotel providers throughout the industry. At the moment, more than 29 million codes from over 500 suppliers are connected with a GIATA ID. The database with a total of about 527,000 properties is being extended and updated regularly, so you do not have to worry about updates in any of your supplier’s portfolios. If your system works with your own hotel codes or if you have any directly contracted hotels, no problem: these codes can be assigned to a GIATA ID as well. If you integrate MultiCodes into your website, you can stop worrying about duplicates and mapping issues.

When the first step is done and your database is de-duped, standardizing your hotel descriptions is the next thing to do. The GIATA Multilingual Hotel Guide provides a text with at least 500 characters for a total of 203,000 hotels worldwide. Each text has the same structure and ensures consistent hotel content on your portal. It also helps you to address several target groups whose language you do not speak – each description is available in 18 languages (incl. Chinese & Japanese), translated by native speakers. And the best thing is: updates are fully automated for every language version. The texts increase your conversion rate, make your portal complete and it should gain more and more popularity, so your start-up expenses should be covered soon.

You are very welcome to work with both products during the Destination Hack: Singapore and to participate in the challenge “Best use of GIATA API”. The winner team is invited to a fabulous weekend in Bangkok and gets 500 € cash!

Be sure to visit GIATA’s website and to learn more about the products on the following links:

See you at the Hack!

Your GIATA Team

Hackathon2016_GIATA

About Chris Apaliski

Chris Apaliski is the Sr. Product Marketing Manager for Sabre Dev Studio. Prior to this, he has spent time as a Social Media Director, Marketing Manager and Digital Strategist, working both agency and client side for a myriad of B2B and B2C businesses. He is also a Clinical Professor at The University of North Texas, teaching Strategic Social Media for Corporate Communications. Chris holds an MS in Marketing, a BA in English Composition and a technical writing certificate. He can be found on Twitter at @RedefineChris

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